Having a distinct Pantone or colour for your brand is crucial because it has the ability to become an integral part of your brand identity.
Making you, or your business, instantly recognizable by customers and followers.
Two well-known examples of brands that have successfully leveraged the power of colours are; Coca-Cola’s with their iconic red (#FF0000) and McDonald’s golden arches yellow (#FFC72C).
These colours have become synonymous with their respective brands, creating an unforgettable association.
By using a specific Pantone, creators and businesses can establish a consistent and cohesive visual language, allowing for increased brand recall.
Taking colour seriously can set a brand apart in a crowded market, creating a lasting impression on new and existing consumers.
Pick a colour that matches your brand's personality, values, and target audience.
Consider colour psychology and the emotions each hue evokes.
Red: energy, passion, excitement, and urgency
Blue: trust, security, calmness, and reliability
Green: nature, growth, harmony, and balance.
Yellow: happiness, optimism, and warmth
Orange: creativity, enthusiasm, and vitality
Purple: luxury, creativity, and mystery
Pink: femininity, compassion, and sensitivity.
Black: elegance, power, and formality
White: purity, innocence, and simplicity
Brown: stability, reliability, comfort and warmth
The colour should align with your brand and be designed to create a specific emotion.