If you ask anyone with their toe in content creation about what they consider the most essential factor for growth to be.
They will reply “Consistency!”
As creators, we strive to make our mark, captivate audiences and establish our social proof.
But to create something lasting and valuable, finding a rhythm for our work can be challenging.
So if we can't maintain consistency are we considered a failure?
And does our fear of inconsistency stem from:
- disappointing followers that have invested time in us
- being afraid of algorithmic retribution
- or impossible personal standards
Media or Art?
In this era of the content creator, the line between media and art is easily blurred.
But it's important to consider what type of content we create (media or art) and how much power to give to the 'C' word.
Colin and Samir recently made the distinction:
- Media is consistent
- Art is inconsistent
So, are we creating media or creating art?
Media requires little creativity, and art begs for it.
Philosopher Ralph Waldo Emerson shared his thoughts on consistency in his essay "Self-Reliance".
Cautioning against a strict or rigid framework, suggesting it limits the freedom to explore creativity.
"A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines"
- Ralph Waldo Emerson
Balancing Expectations
As creators, we're compelled to meet the expectations of our audience and fulfil our unspoken social agreement.
Being 'reliable' as a creator is one of the best ways to uphold our end of the contract and consistency is the staple holding the pages together.
However, authentic and original content that reflects our true voice and passions can take time to muster.
Balancing the desire to remain consistent, along with the need for creativity is key for creators.
And the demand for consistency shouldn't overshadow our individuality.
Marathon Effort
Consistency doesn't have to mean non-stop productivity and relentless output.
Life as a content creator is not a sprint and requires marathon patience.
Batching content in advance and incorporating active rest into your workflow is incredibly important for staying reinvigorated and inspired.
Allowing for a consistent stream of content with room for respite.
Not to mention the massive benefit that stepping away from the work can do for developing new and fresh ideas.
Remember there is no shame in taking a break and deprioritising consistency.
Every creator's journey is different.
What matters most is staying true to your vision and embracing the ebb and flow of your creative process.
